A Beautiful Friendship

Zenith woos Dubai’s cigar lovers with launch event for Zenith el Primero cohiba.

Swiss watch making company Zenith recently hosted an exclusive launch event for the Zenith el primero cohiba in Dubai. The event, which took place in collaboration with Zenith’s luxury retail partners in the city, Rivoli group, was held at the n.5 cigar lounge at the Ritz Carlton-DIFC.

Select cigar aficionados from the city were invited to mingle with the CEO of Zenith, Aldo Magada, and the Vice Chairman & managing partner of Rivoli group, Ramesh Prabhakar.

In parallel to the launch, Zenith hosted an exclusive luncheon for specialised and trade press in the presence of Magada and Nick Foulkes, author, historian, internationally recognized timepiece journalist and Havana man of the year 2007.