Carolina Herrera
 CH Men Privé

Carolina Herrera has introduced CH Men Privé, the new masculine fragrance for the CH Caroline Herrera family.

The new scent is warm and luxurious,
with notes of whisky and leather, which the brand describes as provocative, modern and rich.

The fragrance comes in a polished black lacquered bottle, which Carolina Herrera says was inspired by a handsome and classic flask. Provocative hints of gold add elegance, mak- ing the bottle a statement of sophistication and masculinity.

For the launch, Caroline Herrera de Baez teamed up with leading fashion photogra- pher Mario Testino to create the fragrance campaign. The two worked closely on the creative of the new scent, leading them to create a vision of “a story of seduction”.

In the campaign, Testino captures a successful couple in their glamorous world. The man is the perfect seducer, impossible to resist, while the woman who has everything.

The spot of the campaign was shot in New York City. As for the fragrance, it is available in stores across the Middle East.