Customise Your Reverso

Jaeger-LeCoultre wished to celebrate the 85 years of its iconic Reverso opening a workshop in his shop in London; a workshop that offers watch aficionados the possibility to create their own Reverso.

The Jaeger-LeCoultre boutique located at 13 Old Bond Street in the Mayfair district of London, will be the first to offer this service.

“Since its inception in 1931, Reverso has always offered the opportunity to create his own engraving on the back of the watch. Today we want to develop this concept, “says Daniel Riedo, CEO of Jaeger-LeCoultre.

Now it will be possible to customize the Reverso choosing from a range of 150 dials, sizes, materials, colors and a hundred bracelets. As a bonus, an infinite amount of workable prints on the single-sided Reverso are also available.

An area of ​​the Jaeger-LeCoultre boutique in London is especially reserved for this new service. Guests will have the opportunity to live an interactive experience by customizing their Reverso watches and having visited a preview of touch pad.

To implement its innovative project, Jaeger-LeCoultre has approached Christian Louboutin; a collaboration that offers a variety of Reverso creating by the fashion designer.