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Limited Japanese Capsule Collections
MrPorter.com has collaborated with Beams to present a curation of six exclusive collections, a series created entirely by Japan- based brands.
Each designer has applied their unique house style to limited capsules ranging from workwear through to tailoring, under- pinned by a signature fusion of the contemporary and the traditional.
“Japanese brands have always performed incredibly well for us and we have worked with BEAMS since the launch of Mr Por- ter. We certainly find that the Japanese approach to design has global appeal and resonates well with the Mr Porter customer and we continue to bolster our roster of Japanese talent on a seasonal basis. We already had a strong working relationship with BEAMS, however this partnership marks a new era in con- temporary menswear; a true recognition of the ever-increasing desire in western markets for Japanese apparel,” explained Toby Bateman, buying and sales director at Mr Porter.
Keishi Endo, vice president at Beams, added: “We’re pleased to be partnering with Mr Porter, it’s an opportunity to introduce exciting Japanese brands, brands whose craftsmanship and artisan approach in design and manufacturing reflect the ethos of the Beams mantra. This initiative wouldn’t have been realised without our mutual respect and appreciation in what both com- panies do and represent.”
The collections include Aloye, founded by three graphic designers; Teatora, which has travel at the heart of its philosophy; Marvy Jamoke, which literally translates as ‘nice, bad guy’; Kics Document, which is all about Japanese craftsmanship; Sasquatchfabrix, which takes on customary Japanese styles; and orSlow, a primarily denim-led collection.