Uomo Intense

The Italian fashion house releases a new men fragrance, UOMO Intense

An ode to the brand’s hometown, Rome, this fragrance boasts notes of black suede, clary sage, iris and vanilla beans.

“A fragrance that with its evocative strength, becomes the secret code to open the privileged world of private atmospheres where the natural elegance of disenchantment and of nonchalance prevails. This is the man according to Valentino,” explains the brand in a statement.

Besides creating a strong fragrance the brand also invested in the communication around it. By enrolling the service of Louis Garrel to direct and act in UOMO Intense’s campaign, Valentino ensured that men around the world could relate to the fragrance’s story.

Here is a behind the scenes clip of the campaign for you to get a better understanding onf the perfume’s identity.