Replay Launches Active Denim

The fashion label releases an innovative product with an emphasis on comfort, wellness and fitness.

“Hyperfree is the answer to a new way of life based on wellness and fitness, where being cool goes hand in hand with being comfortable. With Hyperfree, Replay means not only to dress people but to enhance their movements,” explains the brand in a statement.

Made to enhance people movement the Hyperfree collection is as light as it comes and feels like a second skin rather than a pair of jeans. The men collection features 3 types of cuts a slim, a jogging low crotch cut and a slim low crotch style. Every model come in a variety of washes.

The Hyperfree campaign features Brazil’s finest and fittest, Neymar Jr and Alessandra Ambrosio.